It started by the sea in Gothenburg — a thought about living with more flow, more joy, more of what really matters. Every

It started with a book. The kind of book you don't just leaf through – you stay in. Summer coffee with Fredrik was there, with its

Free Friday – There is something I come back to, time and time again. No matter how much we develop, how far we travel, how much we build

I've been thinking a lot about vacation. Not as "vacation"... but as how you actually want to live for a few weeks. Because I notice a

Friday doesn't have to be advanced. The most important thing is to change the pace. After a week of pace, decisions and impressions, the body needs something different: –

Some Fridays I think about freedom in a slightly different way. Not the big dramatic kind. But the simple kind. A car. A way forward. And